SoulCycle to Take On Peloton in Connected Fitness
SoulCycle is ready to introduce its own high-end connected stationary bicycle for home fitness enthusiasts, an obvious direct attack on rival Peloton Interactive (NASDAQ: PTON). However, SoulCycle's bike will cost more, and the package of benefits it offers will be fewer, suggesting it might not be an easy sell when there are already questions about how broad the market is.
SoulCycle, which currently offers studio-based cycling workout classes, revealed the details of its first stationary bike for the home, which is slightly bigger, a little heavier, and able to carry more weight than the Peloton model.
Image source: SoulCycle.
Source Fool.com
