Spotify Inks Deal to Bring DC Superheros, Warner Bros. Characters to Podcasts
Spotify (NYSE: SPOT), the streaming music service, is deepening its presence in the podcast market. The company announced a new multiyear deal with Warner Bros. and DC to produce and distribute original scripted podcasts on the platform.
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Spotify said the deal marks the first time a company has access to the entire DC Universe catalog. The two will also draw upon Warner Bros. studios to create stand-alone podcasts. Warner Bros. Digital Networks will manage the partnerships while Blue Ribbon Content, Warner Bros. Television Group's digital studio will oversee, co-develop, and produce the programming with Spotify. Spotify will be in charge of marketing, advertising, and distribution of the shows on its platform.
Source Fool.com
