Spotify's Latest Buy: Another Big Bet on Podcasts' Future
Spotify (NYSE: SPOT), the global leader in music streaming, announced on Nov. 10 that it is acquiring podcast advertising and publishing platform Megaphone. The deal values Megaphone at $235 million and marks yet another investment by the Swedish tech giant into the podcast industry. Here's what Spotify shareholders need to know about the deal.
Megaphone is a middleman between podcasters and podcast advertisers. It helps creators publish shows and helps advertisers partner with those same shows, making it easy for creators to monetize their work.
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Source Fool.com
