Square's Hidden Moneymaker in the Cash App
Square (NYSE: SQ) is trying to disrupt nearly every part of the financial system from how businesses take payments to how consumers transfer money to the money we use itself by offering Bitcoin (CRYPTO: BTC). But the fintech stock could also generate a significant amount of value from advertising.
The Cash Card Square offers through the Cash App, which includes physical and digital cards, also includes a "Boost" feature. Users can boost their purchases and get discounts, cash back, and even Bitcoin for using the card. What may not be appreciated is that companies pay for the ability to offer Boosts, and this could help Square's revenue and earnings long-term.
Image source: Square.
Source Fool.com
