"Star Wars" Galaxy's Edge: Why Disney Investors Have Nothing to Fear
Comcast (NASDAQ: CMCSA) raised the bar for attractions when it opened its Wizarding World of Harry Potter at its Universal Studios Florida and California theme parks. These went beyond being just a section of the theme park. They are instead immersive lands where you feel like you're visiting a different place.
Walt Disney (NYSE: DIS) made some effort to achieve that when it opened Pandora: The World of Avatar at its Animal Kingdom in Florida. That section of the park does make it feel like you're on a different planet. But, unlike the Harry Potter attractions, visitors had fairly low expectations because Avatar was one movie, with a limited backstory.
That's certainly not true for Star Wars, which has an extensive universe of films, television shows, books, and more. Tie Fighters and X-Wings, countless characters, and even minor details like Blue Milk are not only known to fans -- they also set up a certain level of expectation.
Source Fool.com
