Starbucks' CEO: "Customers Are Not Using Our Stores the Same Way"
Starbucks (NASDAQ: SBUX) is enjoying a spike in demand for its coffee beverages, even compared to soaring sales results a year ago. While that boost would normally be great news, it has strained many of the chain's stores beyond their capacity.
Howard Shultz, who recently stepped back into the CEO spot, said this week that Starbucks is struggling to catch up to huge changes in the way shoppers are interacting with its brand today.
Let's look at that shift and Starbucks' plan for getting back ahead of consumer demand for its beverages.
Source Fool.com
