Starbucks Follows Up Second-Quarter Earnings With 'Bridge to the Future' Letter Detailing a Fast Recovery
Brewing up some good news after the entire restaurant industry took a drubbing from COVID-19, Starbucks (NASDAQ: SBUX) published an open letter to its partners today describing its recovery following the possible recent decline in the pandemic's severity. The company made the letter public by filing it as an 8-K Current Report with the SEC.
The letter compares the current coronavirus outbreak to previous crises and the extraordinary responses they prompted. It cites the start of the Transcontinental Railway during the American Civil War, and notes how, during the Cold War, "President John F. Kennedy united the country around a quest to the Moon." Starbucks attempts to strike an upbeat note throughout, in addition to providing some more concrete data.
Image source: Starbucks.
Source Fool.com
