Starbucks Management Talks Digital Initiatives, China, and More
Starbucks (NASDAQ: SBUX) has been on a roll this year. Same-store growth has been robust, with the key metric coming in at a particularly impressive 6% in the company's most recent quarter. This was driven by strong same-store sales in both the U.S. and China, highlighting the company's execution in both of these important markets. Overall revenue during the period increased 11% year over year when adjusted for foreign exchange fluctuations and activities to streamline operations; this is up from 9% adjusted revenue growth in fiscal Q2.
But what's behind these surface-level metrics? In Starbucks' earnings call, management provides key insight into some of the drivers supporting this recent momentum, including a look at digital initiatives, delivery in China, and more.
Starbucks' digital loyalty program. Image source: Starbucks.
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