Starbucks' Master Plan Is Finally Taking Form, but Is the Stock a Buy Now?
Before the recent run-up, (NASDAQ: SBUX) stock had gone practically nowhere over the last four years, up less than 10% between Halloween 2019 and Halloween 2023. But the company's master plan is finally taking shape. It centers around the Starbucks Rewards program, mobile order and pay, and tailoring stores based around convenience and speed instead of coffeehouse comforts.
Here's what these initiatives mean for the coffee stock and whether it is a buy now.
Image source: Getty Images.
Source Fool.com
Starbucks Corp. Stock
€68.20
0.980%
With 23 Buy predictions and not a single Sell prediction Starbucks Corp. is an absolute favorite of our community.
With a target price of 98 € there is a positive potential of 43.7% for Starbucks Corp. compared to the current price of 68.2 €.
