Starbucks' Move Addresses Growing Barista Discontent
Generally considered a good place to work that treats employees well, Starbucks (NASDAQ: SBUX) has faced recent backlash from some of its baristas over staffing levels in stores. Though employee discontent at Starbucks has been more of a quiet undercurrent than a full-on staff outburst, it can undermine the chain's business model. Even as it has added technology to assist with order taking and payment, Starbucks still has a barista-driven business.
Employees in their iconic green aprons greet customers as they come into stores and forge connections that drive repeat business. Baristas serve as the face of the company, and in reality, they are the company to consumers.
Starbucks has always understood this, and from its earliest days, has used the term "partners" to describe its employees. Baristas get health insurance, stock grants, above-average pay for the restaurant industry, and even the opportunity to go to college for free.
Source: Fool.com
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