Streaming Video Is All About Making Hits
"Franchises are good, but what you want are hits," Netflix (NASDAQ: NFLX) CEO Ted Sarandos told the audience at Recode's Code Conference in September.
The data back him up. Roughly 40% of streaming subscribers sign up for a service just to watch a single show, according to a recent survey from Hub Entertainment Research. That's up from 34% last year. More importantly, subscribers tend to stick around even after watching the show they signed up for and 77% keep their subscription.
That shows the true power of hits in streaming video.
Source Fool.com
