Streaming Video Subscribers Are Canceling at Record Rates

Consumers have a plethora of choices when it comes to streaming video subscriptions these days. But neither their time nor their financial budgets can afford to stream everything available. Subscribers around the world will cancel over 150 million streaming video-on-demand subscriptions in 2022, with subscriber churn accelerating from prior years, according to analysts at Deloitte.

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Churn rates in the United States have climbed to about 35% over a 12-month period, the researchers at Deloitte said. That rate surged higher as big media companies including Walt Disney (NYSE: DIS), AT&T's (NYSE: T) HBO, Discovery Communications (NASDAQ: DISCA) (NASDAQ: DISCK), and Comcast (NASDAQ: CMCSA) joined longtime market leaders Netflix (NASDAQ: NFLX) and Amazon (NASDAQ: AMZN) in the space.