T-Mobile Tries An Unusual 5G Promotion
Mobile network operator T-Mobile (NASDAQ: TMUS) is handing out cake mixes for a magenta Betty Crocker layer cake while supplies last. Why a layer cake? Because the company has a "layer cake" approach to 5G networking, baking up nationwide coverage based on three very different wireless spectrum slices.
The promotion is real, but also rather short-lived. The exclusive General Mills (NYSE: GIS) cake mixes were available at T-Mobile5GLayerCake.com "while supplies last," but T-Mobile ran out of batter mixes less than 20 minutes after the press release hit the news wires. The company will also hand out a few cake mixes to winners of contests found in T-Mobile's official Twitter feed.
The "layer cake" theme here is based on T-Mobile's nationwide access to radio spectrum licenses in three very different buckets.
Source Fool.com
