T-Mobile's Latest Plan to Steal Away AT&T's Customers
"There are some very large companies soiling themselves today," T-Mobile (NASDAQ: TMUS) CEO John Legere said as he signed off a conference call announcing his company's acquisition of Layer3 TV.
Layer3 offers a streaming television service similar to AT&T's (NYSE: T) DIRECTV NOW or Dish's Sling TV. T-Mobile plans to use Layer3's technology and content contracts to launch a nationwide service sometime in 2018. Management was light on the details of the forthcoming product, repeatedly saying what it isn't going to do, but never quite saying what it will do during the conference call discussing the acquisition.
T-Mobile is clearly going after AT&T with this move. Following the acquisition of DIRECTV, AT&T is now the nation's largest pay-TV service provider, boasting over 25 million customers. AT&T has been aggressively bundling its TV and wireless services in order to bolster subscriber numbers for both services. T-Mobile thinks it can provide better value and choice to customers with its upcoming product.
Source: Fool.com
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