Taco Bell Is Expanding Its Higher-End Cantina Brand
Yum! Brands'(NYSE: YUM) Taco Bell plans to expand its Cantina brand by opening new locations and converting some existing locations to the higher-end concept. The chain's Cantinas, which have a different menu than its regular eateries and sell alcohol, brought the brand from its traditional suburban markets into higher-populated urban areas.
"Cantinas reflect fast-paced environments and consumers with tech-forward innovations like kiosks and digital menu boards," the company explained in a press release. "Since unveiling its first Cantina in 2015, Taco Bell has introduced more than 60 urban restaurants across the nation."
Taco Bell plans to add more Cantina locations. Image source: Yum! Brands.
Source Fool.com
