Target Trying New Ways to Reach College Students
Target (NYSE: TGT) has two new ways of bringing its store directly to college students. The chain, which has long bused student shoppers to its stores for festive, after-hours events at the beginning of the school year, has changed its plans for this year's back-to school season. The retailer has decided to focus on college students by opening seven small-format stores near college campuses by fall (part of its plan to increase its small-format stores from 45 to more than 130) and testing a new service it calls "Shop Now, Pickup Later."
Offered on six campuses, the service lets students order from a curated list of dorm-room necessities. Think everything from bathroom supplies to appliances, beds, towels, and bricks of ramen noodles. Once the students place their orders, they can pick them up at a pop-up location either on their campus or right near it just before classes start.
"How we're reaching college students has changed and is evolving," Target spokesman Joshua Thomas told The Star Tribune.
Source: Fool.com
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