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Thank Kylie Jenner for Sending Coty Stock Higher on Friday

TheMotleyFool

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Thank Kylie Jenner for Sending Coty Stock Higher on Friday

Shares of Coty (NYSE: COTY) popped today, after the company announced its Kylie Skin products are now available in Europe. The stock closed 13% higher for the session, but had topped out at 17% higher earlier in the day.

The announcement boosted Coty's valuation by a full $300 million, and shareholders will undoubtedly be thanking celebrity Kylie Jenner for that. The stock has been one of the hardest-hit on Wall Street, down over 70% in the past year.