The 1 Number That Might Keep You From Buying Etsy
Etsy (NASDAQ: ETSY) has crafted a unique niche in the e-commerce community. The focus on promoting craftspeople has helped it embroider a special place in the hearts of artisans and investors. Consequently, Etsy stock experienced a massive surge in both user growth and investor interest. However, this led to a massive increase in the stock that may leave investors questioning whether Etsy is still a buy.
Investors should understand that Etsy sees itself as a community of craftspeople, one where "real people connect over special goods." Despite its role in e-commerce, it works to keep what it calls a "human connection at the heart of commerce."
The fact that it is more than just a "Shopify for artisans" has stoked massive growth in the numbers of sellers and buyers alike. In addition to its community, Etsy also offers support in areas such as website design, order management, and communications tools to connect with buyers. The company also helps to direct prospective customers. Using personal profiling, Etsy can suggest gift ideas, offer personalized tips, and deliver exclusive deals.
Source Fool.com
