The F-150 Lightning Is the Key to Ford's Future
Ford Motor (NYSE: F) wasn't the first automaker to reveal a battery-electric pickup truck. And the Ford F-150 Lightning isn't the company's first foray into electric vehicles (EVs).
Nevertheless, the recent launch of the F-150 Lightning represents a crucial turning point for Ford. Ford's approach to designing the F-150 Lightning and the model's strong initial reception bode well for the iconic automaker's long-term success.
At Ford's recent investor day, executives made it clear that the company is going "all in" on EVs. The automaker plans to invest over $30 billion in EVs and battery technology through 2025, laying the foundation for it to transition an estimated 40% of its annual sales volume to EVs by 2030.
Source Fool.com
