The FTC Closes In on Influencers
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Being your #bestself isn't as profitable when you have a big watermark splashed over your perfect #nofilter face.
The US Federal Trade Commission updated its guidelines on how influencers and celebrities (honestly, is there even a difference between them anymore?) endorse products on social media. Basically, a small visible "#ad" in the text beneath an Instagram post isn't going to cut it anymore.
Source Fool.com
