The Ionic Smartwatch Could Be a Game Changer for Fitbit
It's here: a legitimate smartwatch from the pioneer of the wearable fitness tracker. After a long road of development fraught with reported hang-ups, Fitbit (NYSE: FIT) released details on the new Ionic yesterday (Monday, Aug. 28). The new device and other supporting releases could be the key to help the company rebound after a couple of years of struggle.
The Ionic smartwatch has new features that are a first for Fitbit. In addition to a slew of fitness-tracking updates, including a new blood-oxygen sensor the company expects will eventually be able to detect sleep apnea, Ionic has built-in GPS tracking, water resistance up to 50 meters, contactless payments, the ability to store up to 300 songs, and on-device guided workouts and personalized notifications.
Fitbit's new Ionic smartwatch, displayed in one of three standard colors. Image source: Fitbit.
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