The Massive Opportunity of Facebook Shops
Facebook (NASDAQ: FB) took another step into social commerce last week with the introduction of Facebook Shops. The feature gives small and medium-sized businesses the ability to upload their catalog to Facebook and Instagram, providing shoppers with another way to buy online.
The service is free to use, and Facebook will only collect a fee from small businesses that use the Checkout feature it introduced on Instagram last year. But analysts still see Shops as a massive opportunity for the social networking titan. Deutsche Bank's Lloyd Walmsley, for example, thinks Shops could drive as much as $30 billion in incremental revenue.
And just like practically everything Facebook does, the bulk of the opportunity is in advertising.
Source Fool.com
