The Rise and Fall of the Sneaker Giants
![The Rise and Fall of the Sneaker Giants The Rise and Fall of the Sneaker Giants](http://g.foolcdn.com/editorial/images/457406/mf.jpg)
In this segment from Market Foolery, host Chris Hill and Motley Fool Hidden Gems' Abi Malin discuss the changing landscape in the sneaker and athletic apparel business. Adidas, which just a few years ago was in the doldrums, has surged to the No. 2 sneaker maker spot thanks to new leadership and a better strategy, while Nike (NYSE: NKE) and Under Armour (NYSE: UA) (NYSE: UAA) were both recently downgraded by analysts. But Nike's troubles are focused on one segment of its business, while Under Armour's woes look more broad-based.
A full transcript follows the video.
Source: Fool.com
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