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The Solar Roof Is Dying and So Is Tesla's Energy Company Dream


Let's be honest. Tesla (NASDAQ: TSLA) isn't really an energy company; it's an auto manufacturer through and through. Sure, it makes batteries that are sometimes sold to utilities to store energy, but 95% of Tesla's revenue is automotive and services revenue. Just 5% is energy generation and storage.

There was once an idea that Tesla would revolutionize energy as we know it. When Elon Musk pitched investors on the idea of buying SolarCity, it was with the idea of building an integrated energy company. People would buy an electric vehicle and then be enticed to add a solar roof and energy storage to move toward energy independence. Now, SolarCity as an installation company is a shell of its former self; solar roof reservations are being cancelled; and Tesla doesn't offer anything in energy storage that a dozen other companies can't match. 

Image source: Tesla.

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Source Fool.com

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