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The Surprising Reason Why Disney Wants You to Pay Less for Disney+

TheMotleyFool

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The Surprising Reason Why Disney Wants You to Pay Less for Disney+: https://g.foolcdn.com/editorial/images/744028/gettyimages-487533867.jpg

When Walt Disney (NYSE: DIS) launched Disney+ in November 2019, it could have never anticipated the surge in subscriber growth largely due to the COVID-19 pandemic. To keep customers happy, Disney cranked out a ton of content -- to a fault.

Disney+ went from a growth story to a money pit. And Disney has been backpedaling ever since to reduce costs at Disney+ and make it profitable.

One way to boost profitability is the company's ad-supported tier, which debuted in the U.S. in December 2022. On Aug. 9, Disney announced that the ad-supported tier will be offered in Canada and several countries in Europe beginning Nov. 1.

Source Fool.com

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