The Top 3 Reasons Consumers Cancel Their Streaming Video Subscriptions
The growing competition in streaming is leading subscribers to switch or outright cancel their streaming services more often. Industry churn increased by about 25% last year so the churn rate averaged about 35% in 2019, according to data from Parks Associates.
Netflix (NASDAQ: NFLX) warned investors ahead of the launch of Disney (NYSE: DIS) and Apple's (NASDAQ: AAPL) streaming services in November that the new competitors will create some noise in its net addition results. And with new services coming from AT&T (NYSE: T) and Comcast (NASDAQ: CMCSA), incumbents such as Netflix must consider what really causes consumers to cancel their subscriptions.
Here are the top three reasons people say they cancel their subscription video-on-demand service, according to a survey from Parks Associates.
Source Fool.com
