The Trade Desk Is Already Seeing a Sharp Bounce in CTV Ad Spend
COVID-19 has wreaked havoc on many industries in recent months. One area where it's done significant damage is advertising. But there are some channels within advertising, particularly in digital advertising, that may come out of this pandemic firing on all cylinders. In fact, The Trade Desk (NASDAQ: TTD) says its most important catalyst -- connected TV (CTV) -- has already rebounded sharply.
Here's a close look at why The Trade Desk investors can still count on CTV to be a major growth driver for the company.
Source Fool.com