The Trade Desk Is Poised to Benefit From 1 Major Catalyst in 2020
In The Trade Desk's (NASDAQ: TTD) earnings call late last month, CEO Jeff Green was incredibly bullish on one area of the data-driven digital ad buyer's business: connected TV (CTV). Though the CEO has been bullish on CTV for years, his exceptionally rosy outlook for the nascent advertising channel during the company's earnings call is worth a close examination. After all, with the fourth-quarter earnings report coming out on Feb. 27, the impressive quarterly update was quickly drowned out by the coronavirus outbreak that has grabbed the attention of investors all over the world.
In the fourth-quarter call, Green predicted an "accelerated shift" from advertiser spend in traditional TV to CTV in 2020. He backed this view up with a forecast for CTV ad spend on its platform to double again this year.
Here's a closer look at why CTV could be a major catalyst for The Trade Desk in 2020.
Source Fool.com
