The Trade Desk Makes a Key Hire to Accelerate Its China Strategy
On Tuesday, The Trade Desk (NASDAQ: TTD) announced it has appointed Calvin Chan as general manager of its China market. The move highlights the company's recent prioritization of the market as part of its growth strategy. This spring, The Trade Desk announced key partnerships in China that would allow global marketers to buy ads programmatically in the country.
Though The Trade Desk is just getting started in China, the company is laying a solid foundation, hoping that the market will one day pay big dividends for the ad-buying platform specialist and its clients. By creating an entirely new high-level management role in China and by hiring someone with experience and connections in the market, The Trade Desk isn't wasting any time in the execution of its China strategy.
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Source Fool.com
