The Trade Desk Partners With TikTok in the Advertising Space
Programmatic advertising company The Trade Desk (NASDAQ: TTD) recently announced a partnership with China-based social media platform TikTok. This is a digital marketing collaboration covering the Asia Pacific markets, where advertisers will be able to access TikTok's ad inventory via The Trade Desk platform.
TTD will integrate its platform with TikTok, enabling ad buyers to make data-based decisions and optimize their ad campaigns. TTD generally enters into Master Service Agreements with ad buyers and generates revenue by charging them a percentage of the total ad spend.
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Source Fool.com
