The Unbearable Righteousness of Chipotle
Though it may not seem like it, the Chipotle Mexican Grill, Inc. (NYSE: CMG) of today is much different than the Chipotle of 20 years ago.
While the menu and minimalist decor at its restaurants have remained largely the same, the underlying philosophy at the company, and of Steve Ells, its founder, CEO and chairman, has changed in important ways during that time.
In order to understand how, we need to go back in time to when Chipotle was just a scrappy, start-up burrito chain.
Source: Fool.com
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