There's Still a Lot of Growth Ahead for Connected TV
While streaming services saw a huge uptick in viewers during 2020, it seems not everyone is streaming video to their television sets. A new study from media and entertainment analyst Interpret found half of consumers planning to buy a smart TV or streaming device over the next three months will be making their first such purchase.
And it's a significant number of people, too: 10% of all consumers are planning to buy a smart TV, and a similar number are planning to buy a streaming media player. Here's what it means for some of the biggest companies in connected TV.
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Source Fool.com
