These 2 Digital Advertising Giants Will Hold Up Well Amid Coronavirus
Marketers are facing a serious challenge as consumer behavior has changed practically overnight, and people practice social distancing and spend more time at home. Some products are downright impossible to sell right now due to supply or demand constraints.
Digital advertising giants like Twitter (NYSE: TWTR) and Facebook (NASDAQ: FB) have noted the negative impact the environment has had on their businesses. Twitter withdrew its original first quarter guidance, warning revenue could decline year-over-year, and Facebook said it saw a weakening in its ads business in late March.
While all ad-supported businesses will suffer, a couple of digital ad giants are poised to withstand the pressure better than others: Amazon (NASDAQ: AMZN) and Google, the Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) subsidiary.
Source Fool.com
