These 4 Companies Want to Feed Your Addiction

Companies work hard to get you in the door, but the wooing doesn't stop once you hand over your money. Companies work really hard to get you to come back again and again. You could even say that companies want to get you addicted to their products and services. Starbucks (NASDAQ: SBUX), Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google, Amazon (NASDAQ: AMZN), and Chipotle (NYSE: CMG) are examples of brands that want to create and feed an addiction.

It doesn't hurt Starbucks' business that it is selling an addictive substance. But there are many places you can get your morning coffee or iced beverage, as this cup-of-joe company knows. And that's why it's important to know that Starbucks' mission is more about creating a welcoming environment than selling coffee. In the company's words, it aims to "inspire and nurture the human spirit -- one person, one cup, and one neighborhood at a time." 

Starbucks gets customers to come back by creating a great experience in the store. A friendly greeting, the cashier writing your name on your cup, an employee remembering a regular's order. It's all part of giving customers a feeling of being welcomed. The company has a loyalty program that gives customers a free drink after $62.50 in purchases. Users of the Starbucks app can easily find a location, order digitally, and skip the line. The app also allows personalized marketing based on what you've bought. With same-store sales slipping in recent quarters, look for the company to double down on ways to get you to be a repeat customer. It's even shut down its online store as part of bring people back into its locations.

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Source: Fool.com