This CEO Made a Shocking Prediction About Netflix
There haven't been many stocks over the past few years performing better than Netflix (NASDAQ: NFLX) and The Trade Desk (NASDAQ: TTD). Despite already being an outperformer over much of the past decade and lagging behind the market in 2019, Netflix's stock is still up 167% over the past three years. Not to be outdone, The Trade Desk has exploded since its September 2016 initial public offering, and is up a whopping 871% over the same three-year time frame.
Both Netflix and The Trade Desk have benefited from the rise of digital media, and specifically of internet streaming. However, the two companies have taken different paths to riches within that space. Netflix was a first mover and disruptor in delivering premium, ad-free content via the internet. The Trade Desk, with its leading ad-buying software, has traveled along the changing advertising landscape from manually bought space on linear media to automated, programmatic advertising on ad-supported streaming TV ("connected TV").
However, The Trade Desk's CEO, Jeff Green, just made a bold declaration: Even the mighty Netflix may have to change its business model.
Source Fool.com
