This Could Be Disney's Most Important New Ride Ever
The stars are aligning just right for Disney (NYSE: DIS) this week. Star Wars: Rise of the Resistance opened at Disney World on Thursday, and the next-gen attraction is living up to the hype. There was a roughly one-hour outage during its first morning of operation -- and several shorter delays along the way -- but the important takeaway is that even jaded riders are walking away impressed from the bar-raising experience.
There's a lot riding on the new attraction's success, and not just because the 14-acre Star Wars: Galaxy's Edge expansion where the ride rests has failed to deliver a substantial uptick in crowd levels since the first phase opened at Disneyland in May and Disney World three months later. Rise of the Resistance will open in California next month, a resort that can use a boost after back-to-back quarters of year-over-year declines in turnstile clicks. A rousing reception to the new ride helps validate the bi-coastal expansion, but that's just the first of the many important benefits to a successful debut.
Image source: Disney.
Source Fool.com
