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This Could Cause Mobile Advertising Spend to Surge


Whenever someone makes a purchase on the App Store from Apple (NASDAQ: AAPL), Apple takes around a 30% cut. This is a highly profitable, multi-billion dollar revenue stream for the company that's certainly enriched its shareholders. However, mobile-game publisher Epic Games is trying to get Apple to reduce its take rate.

In this video from Motley Fool Backstage Pass, recorded on Nov. 29, Fool contributors Jon Quast and Jose Najarro talk with Fool analyst Sanmeet Deo about the topic, agreeing it's unlikely that Apple will reduce its take rate right now. However, here's what it could mean for mobile-advertising spend if Apple were to reduce its cut on transactions in the App Store.

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Source Fool.com

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