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This Health-Care REIT Is Going to Use Big Data to Improve Pricing


There is an old saying in the real estate business that location is the most important thing about a property. That's largely true but it gets more complicated when you start to look at multitenant properties like senior housing. Industry giant Welltower (NYSE: WELL) has a plan to deal with that, which will be driven by big data. Here's what you need to know.

Welltower is a real estate investment trust (REIT) focused on health care. It owns properties like health systems (think hospitals), outpatient medical centers, and nursing homes, but the biggest piece of the business is senior housing, at 62% of rents. That's split into two different categories, with 23% of rent tied to net-lease relationships and 39% tied to so-called SHOP assets (senior housing operating portfolio), which the company both owns and operates.

Image source: Getty Images.

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Source Fool.com

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