This Is the Biggest Challenge for Dollar Tree's New CEO
Value-oriented retailer Dollar Tree (NASDAQ: DLTR) will soon have a new chief executive. Rick Dreiling, who is currently the chain's executive chairman, will officially take the day-to-day helm from Mike Witynski on Jan. 29.
There's no denying he's got the chops. The 69-year-old Dreiling has more than 50 years' worth of retail experience under his belt, including a seven-year stint as CEO of Dollar Tree's chief rival Dollar General (NYSE: DG). The question is, however, can Drieling do something Witynski was unable to do for the subpar-performing discounter? If he can, it's pretty clear where he'll need to start.
On the off chance you're not aware, Dollar Tree isn't just Dollar Tree anymore. The company acquired Family Dollar back in 2015, combining two distinctly different operations. Family Dollar is a chain of value-oriented stores selling goods at a variety of price points, while Dollar Tree's shtick from its onset was selling everything it offers at the singular price point of $1.
Source Fool.com
