This Part of fuboTV's Business Could Get Bigger in 2021
Advertising is a small but growing part of fuboTV's (NYSE: FUBO) overall business. In 2021, it could take on even more importance. According to a report by GroupM, spending on connected TV ads is estimated to grow 25% this year. That's bigger than the estimated overall growth in ad spending in 2021 (19%).
Importantly, it highlights a continued shift in marketing dollars to streaming content providers. Folks are watching less linear TV, choosing instead to stream their favorite shows and movies. Not surprisingly, advertisers want to follow viewers.
Advertising revenue increased by 206% at fuboTV. Image source: Getty Images.
Source Fool.com
