This Under-the-Radar Smoking Alternative Could Be Bigger Than E-Cigs
The Food and Drug Administration's animus toward both traditional and electronic cigarettes is escalating. It is proposing new graphic packaging rules for traditional cigarettes that would require photo-realistic health warnings on all cigarette packs and in tobacco ads, despite having lost a federal court case several years ago prohibiting it from doing so. The agency is also running public service announcements likening e-cigs to traditional cigarettes, and it is investigating purported cases of seizures and pulmonary illness due to vaping.
The outcome of these efforts will come on top of the existing hurdles for e-cig makers to comply with costly and voluminous pre-approval marketing applications. All this could severely hamstring the tobacco industry -- and leave a yawning chasm for smokers looking for a substitute.
But there is a niche product already on the market that could get a big boost if even some of the government's initiatives come to pass.
Source Fool.com
