Tinder Is Rolling Out a $500 Monthly Subscription: Here's What It Means for Match Group Stock
Over the last year, Match Group (NASDAQ: MTCH) -- the world's largest online dating company -- has been experimenting with different pricing plans across its various markets. The company, which operates a wide portfolio of dating apps, including Tinder, Hinge, and Match.com, has been trying to find new ways to generate revenue from its user base. Some of those changes have included shorter-duration subscriptions and new a la carte features. And now, we see its latest innovation -- a $500 monthly subscription for its flagship app called Tinder Select.
While that might sound like an absurd amount to pay for most people, the company seems to believe there's an opportunity for an ultra-high-end tier.
Before diving into any potential impacts this new plan could have on Match Group's overall business, it's probably best to look at what the plan actually offers users.
Source Fool.com
