Top Retailers' Playbook for Surviving the Coronavirus Pandemic
"In times of adversity and change, we really discover who we are and what we're made of."
-- Former Starbucks CEO, Howard Schultz
Times are tough. Non-essential businesses are closed, unemployment claims are reaching staggering numbers, a global recession is likely, and no one knows when things will get back to normal. But top retailers are setting a course for surviving this crisis and laying a foundation to thrive afterward. Let's take a look at what these leaders are doing.
The essential-goods retailer for rural farmers and ranchers, Tractor Supply Company (NASDAQ: TSCO), has made a strong commitment to its employees. Along with raising pay for employees working during the coronavirus, it extended sick leave and is hiring 5,000 additional staff for safety-related tasks and additional coverage for those who are sick. It's providing personal protective equipment stores and distribution-center workers, waived the copays for telehealth visits, and added $500,000 to its employee-assistance fund.
Source Fool.com
