Twitter to Share More Data About Users With Advertisers
Twitter (NYSE: TWTR) is relaxing its rules when it comes to sharing data with advertisers in an effort to demonstrate the effectiveness of running ads on its platform.
In a blog post this week, the tech company said it removed a feature from its mobile app that enabled users to stop sharing some information about themselves with marketers. That feature let users control what information was sent to Twitter's business partners, including the ads users viewed and interacted with and their mobile phone's identifiers. Now there is no way to disable that sharing.
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Source Fool.com
