Uber: Great Company or Bad Business Model?
Sometimes a company is so dominant that its brand becomes associated with the product itself. Do you ask for a Kleenex (part of Kimberly-Clark) or facial tissue when you have a runny nose? The same question applies to mobility company Uber Technologies (NYSE: UBER). Do you "take an Uber" when you go somewhere or do you "rideshare?"
These are the hard-hitting questions that bring an investor to try and understand how this dominant business has struggled as a stock, going nowhere since its IPO in 2019. But don't be too quick to overlook Uber; here are two big reasons why it could still be an eventual winner.
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Source Fool.com
