Ubisoft Is Taking a Page Out of Activision Blizzard's Playbook
Ubisoft (OTC: UBSFY) published fourth-quarter earnings and discussed its results and outlook in a conference call on Tuesday. The video game publisher's net bookings climbed 46% annually to reach roughly 2.24 billion euros ($2.72 billion) in the period, but business performance has been uneven recently, and management is looking to shift strategies.
CFO Frederick Duguet stated that the company is moving away from the big-budget, triple-A games model that has typically meant aiming to deliver three or four major releases each year. Instead, Ubisoft will focus more on the free-to-play (F2P) market, a move that mirrors initiatives from industry rival Activision Blizzard (NASDAQ: ATVI).
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Source Fool.com
