Walmart Acquires Next-Generation Advertising Tech From Thunder Industries
Walmart (NYSE: WMT) is attempting to sharpen its competitive edge in advertising with a new asset purchase. Various media are reporting the the giant retailer is acquiring the technology and assets of Paper G, a privately held ad tech company that does business as Thunder Industries.
Neither the price nor the terms of the deal have been disclosed. The arrangement does not include Thunder's customer contracts, which apparently are to be wound down. It does include the bulk of the company's workforce.
Image source: Walmart.
Source Fool.com
