Walmart Takes on Kanye West Over Yeezy Brand Logo
Walmart (NYSE: WMT) says rapper Kanye West is veering too close to the retailer's signature "spark" logo with his trademark application for the Yeezy brand.
Walmart's logo consists of yellow lines arrayed in a circle; West is looking to trademark eight dotted lines "arranged at equal angles as rays from a sun." The retailer filed a notice of opposition with the U.S. Patent and Trademark Office objecting to the mark because it says their similarity "is likely to cause confusion, mistake and deception."
Image source: Walmart.
Source Fool.com
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