Walmart and Capital One Strike a Deal -- What’s in It for Each of Them?
Capital One Financial (NYSE: COF), the nation's seventh-largest bank, and retail giant Walmart (NYSE: WMT) announced an agreement last week to leverage both of their strong arms to capture greater market share in each of their respective segments.
The companies are launching what they call a "digital-first" program that makes signup and shopping easy while offering customers a compelling rewards schedule. "Capital One and Walmart have combined our expertise to deliver a product that is in line with our shared passion of making customers' lives easier and more rewarding," said Daniel Mouadeb, senior vice president and head of Walmart partnership at Capital One.
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Source Fool.com
