Walmart's Still Trying to Figure Out How to Compete With Amazon Prime
Amazon (NASDAQ: AMZN) Prime turns 15 years old this year, and Walmart (NYSE: WMT) has some catching up to do if it wants to compete. While it's tried to match Amazon's offer of unlimited two-day (now one-day) shipping -- first with a subscription and then without -- the big-box retailer has never been able to match Amazon's product selection.
Indeed, any effort to match Prime's benefits on a like-for-like basis will almost certainly fall flat for Walmart's most valuable shoppers. More than half of Walmart's top-spending families are already Prime members, according to Recode's Jason Del Rey.
So, Walmart's next effort to compete with Prime will focus on areas where it can differentiate itself from Amazon. Del Rey reports Walmart's working on a rebranding and expansion of the Delivery Unlimited program the company launched last year. The new service will be called Walmart+ and still include unlimited same-day delivery on fresh and frozen groceries. Additionally, Walmart+ could include discounts on drug prescriptions and gas, text-based ordering, and the ability to check out in stores through scan-and-go technology instead of waiting in line.
Source Fool.com
